Touch Point Retail Communication has established itself as a below the line
marketing agency that specializes in retail / shopper communication strategies that
target consumers, customers or trade groups according to their needs or
preferences. Marketing and sales strategies are specific and typically measurable
and rely on the next link in the distribution chain - e.g. a wholesaler or retailer - to
"push" out products to the customer. Our strategies are fully integrated and revolve
around sales promotions, incentives, in-store promoters and point of sale displays -
and other below the line activities.